Tirumala Knowledge Guide

Culture

Dhotis and Sarees are the traditional popular attire. The practices of tonsure and using tilaka are popular among devotees of Lord Venkateswara. Festivals Sri Venkateswara Brahmotsavams celebrated every year during September/October is the most important festival in Tirumala when it receives lakhs of devotees over a short span of a nine days. The city celebrates all major Hindu festivals including Sankranti, Ugadi etc. Vaikunta Ekadasi, the day on which it is believed that Vaikunta Dwarams will be opened, is celebrated in Tirumala. Rathasapthami is another festival, celebrated during February, when Lord Venkateswara processional deity, (Malayappa) is taken in a procession around the temple on seven different vahanas from early morning to late night.Cuisine Tirupati is known for world-famous Tirupati Laddu. It is the prasadam at Venkateswara Temple, Tirumala. Tirupati Laddu had got Geographical indication tag which entitles only Tirumala Tirupati Devasthanams to make or sell it.Arts, crafts and architecture Tirumala Tirupati Devasthanams established Sri Venkateswara Museum, one at Tirumala and the other at Tirupati. It has a wonderful collection of Tirupati temple architecture and historical artefacts, such as ancient weaponry, pooja items and idols. It has a comprehensive photo gallery that gives a unique insight into the Tirupati region's culture and traditions. It also boasts a meditation centre.